✨ Transformational Marketing Leader | Growth-Driven Strategist | Brand Storyteller

I thrive on building from the ground up—whether it’s launching innovative marketing strategies, revitalizing brands, or driving business growth through data-driven insights. With over 12 years of experience leading high-impact marketing initiatives across consumer and B2B sectors, I’ve successfully scaled marketing functions, optimized digital strategies, and built top-performing teams. Industries include healthcare, building materials, film & tv, and travel & tourism.

At the core of my approach is a passion for combining creativity with analytics. I craft compelling brand stories, develop digital-first strategies, and execute campaigns that elevate visibility, engage audiences, and drive revenue.

💪 Some Wins I’m Proud Of:
✔️ Increased monthly lead volume by 150% and reduced cost per lead by $400
✔️ Led digital marketing transformation initiatives, boosting open rates to 70%
✔️ Won PR Daily’s 2016 Digital PR & Social Media Award in “Content Marketing/Brand Journalism”
✔️ Spearheaded a data-driven email strategy, driving 900% increase in web traffic & high e-commerce conversion

Beyond the numbers, I’m a collaborative leader who thrives on cross-functional teamwork, fostering innovation, and developing marketing playbooks that create lasting impact.

Want to work together? I’m open to fractional consulting opportunities in marketing, communications and digital transformation.  Get in touch!